Giftcards.com Affiliate Page Redesign: Driving Increased Partnerships

Overview

Giftcards.com, a leading online gift card marketplace, recognized the need to revamp its affiliate program page to better engage and onboard potential partners. The existing page lacked key elements that are known to drive successful affiliate program adoption, such as clear calls-to-action, compelling value propositions, and streamlined onboarding information.

The Challenge

Giftcards.com's affiliate program was an important marketing channel, generating over $30,000 in monthly revenue. However, the team identified several areas for improvement in the affiliate page design that could lead to increased sign-ups and active partnerships:

  1. Unclear Calls-to-Action: The page lacked prominent CTA buttons for users to easily sign up or learn more about the program.

  2. Weak Value Proposition: The page did not effectively communicate the benefits and advantages of partnering with Giftcards.com.

  3. Disjointed Onboarding Process: The steps to get started with the affiliate program were not clearly outlined.

  4. Lack of Social Proof: There were no testimonials or success stories from existing affiliate partners.

The Redesign Approach

To address these challenges, the UX team at Giftcards.com implemented a phased approach to the affiliate page redesign:

Phase 1: Improving Conversion and Onboarding

  • Added clear CTA buttons in multiple locations on the page, including a "Sign Up" button at the top and bottom

  • Incorporated a "Why Choose Us" section highlighting Giftcards.com's key strengths as an affiliate partner

  • Included a concise "Get Started in 3 Easy Steps" section to guide users through the onboarding process

  • Displayed Giftcards.com's impressive statistics and performance metrics to build credibility

Phase 2: Enhancing Social Proof and FAQs

  • Collected and added testimonials from successful affiliate partners

  • Expanded the FAQ section to address common questions and concerns from potential affiliates

  • Included a "Contact Us" form to capture leads and provide personalized support

Anticipated Outcomes

By implementing these UX improvements, Giftcards.com expects to see the following outcomes:

  1. Increased Affiliate Sign-ups: The clear CTAs and streamlined onboarding process should lead to a 20-30% rise in new affiliate registrations.

  2. Higher Engagement: The improved value proposition and social proof elements are expected to boost affiliate engagement and retention by 15-25%.

  3. Enhanced Referral Revenue: With more effective affiliate marketing, Giftcards.com anticipates a 10-15% increase in revenue generated through the affiliate channel.

  4. Improved Customer Support: The expanded FAQ section and dedicated contact form should reduce the time and resources required to onboard and assist new affiliate partners.

Conclusion

The Giftcards.com affiliate page redesign project exemplifies the power of user-centered design in driving business growth. By addressing key pain points and incorporating best practices, the UX team has created a more compelling and efficient affiliate program that should attract and retain valuable partnerships. As Giftcards.com continues to refine and iterate on the affiliate experience, they are poised to capitalize on this important revenue stream and strengthen their market leadership.